Brand Development & Website
Brief: Franklin Court had an existing outdated logo, no web presence, and a minimally developed brand. Photography direction, printed materials, and building brand. Need color palette. Something recognizeable and integration of icon, pull away from GSA colors. Antiquated > Modern. Needs to remain classic, but more energetic for vibrant tenants. Clean. Simple. Not chic. Architectural. Warm. Integrating furniture, commune, connection. Domain search. Small details and experiences. American icon. Virtual tour. photography can add modernity and poise to the classic building. people using amenities.